The word “content” has become a crucial part of people’s lives, and sometimes we hear it in unexpected places, such as supermarkets.
Globally, this form of marketing includes creating, publishing, distributing, and reporting textual and visual content relevant to the target audience.
According to the Institute of Content Marketing (CMI), despite the COVID-19 pandemic, the use of content marketing in companies in 2020 increased by 7% compared to 2019 and reached 84%; Most often, the B2B and B2C business sectors adapt it to attract loyal customers or improve the engagement of existing customers.
The most common forms of content marketing in Clipart are promotional articles, posts, videos, and photos. Also Georgian content management platform “NEWS CMS” is intended for publishers working in Georgian marketing industries.
From the name, you can already tell that the textual part refers to direct and indirect, image and press release articles. We should also mention blogs, social media content, and news, which are the most crucial components of content marketing.
The most important is to consider what the target audience wants to read, the demanded topics or titles of articles regarding textual content. Plus, it is essential to choose the most suitable title for the text. It should summarize the entire article and give the readers information about the content.
And finally, you should not forget about the Call to Action. It can stimulate sales and provide potential customers with additional information, product links, etc. So they can get the service or product.
You might have already observed that visual content is the most important part of content marketing. People tend to spend time scrolling through pictures or spent times to watch videos. Scientists prove that we remember pictures for a more extended time than texts.
So visual content is a vital part of content marketing. We usually use direct or indirect advertising videos, graphic design posters, infographics, etc.
Consequently, they play a significant role in shaping the option and mood about the product or service and play a considerable part in decision making.
How are results measured?
Some people think that you can not measure the direct results while launching content marketing campaigns. In some cases, it is not entirely wrong.
Based on Georgian experience, it is complicated to calculate the exact results when it comes to indirect content. But they play a considerable role in increasing the awareness of companies. People get to know them, engage and remember their names. Even though it is difficult to determine the number of direct conversions in such cases, the brand attracts customers based on their interests.
Besides the feedback you get online in a matter of seconds, content marketers have different criteria to define the content was successful or not.
First of all, the results should meet the goal’s company set before launching the campaign.
Other common units of measurement are:
- Number of article/blog visitors;
- How much time the user spent on the website;
- Content, video, or link CTR (click-through rate);
- Share, Like, Engagement and Reactions;
- How many visitors came back to see the content again;
- And many more.
If you want to launch your content marketing campaigns soon, make sure that you find the best company with many satisfied customers. But before that, let me introduce you to the research made by Semrush. More than 1,500 marketers participated in this survey. Plus, they also checked 17,000 marketing positions on the international websites of job seekers.
- Based on the results, businesses are increasing their content marketing budget because they believe it is necessary to achieve goals. This trend will continue in 2021.
- Blogs are the most popular form of content in the world. The reason is simple – blogs can bring natural traffic and generate leads, which helps businesses get closer to their goals.
Finally, 2021 is excellent for adapting to digital reality and starting content marketing, as most of the communications shifted to the Internet.