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Digital PR

The purpose of Digital PR is to create a brand image using digital communication channels, spread information about a company, and raise awareness of it. This marketing strategy strengthens the position of brands on the market and, at the same time, allows them to easily build active communication with their users.


A digital PR agency’s task is to bring traditional mechanisms and tactics for building a relationship with the public into the online space and build effective communication by integrating digital tools. Digital PR includes content marketing, social media marketing, SEO, and various other kinds of advertising methods.

General Digital PR Services:

  • Using the tactics of digital PR in integrated marketing communication
  • Performing SWOT and PEST analyses online to gauge the opinions of the public
  • Developing and implementing a digital PR program
  • Analysis and monitoring of the effectiveness of the digital PR
  • Online advertising
  • Building a relationship with the media
  • Online reputation management
  • Social media management
  • Content creation
  • Crisis management
  • Influencer marketing
  • Online branding and positioning
  • Organizing events and running campaigns online

Relationship with the Media

  • Communication with journalists, bloggers, and influencers
  • Working on storytelling materials and press releases
  • Running crisis CSR campaigns
  • Managing business accounts
  • Organizing digital interviews and reviews
  • Working on digital magazines and brochures
  • SEO  – Search Engine Optimization Services

Online Reputation Management

  • Monitoring opinions on the brand
  • Performing SWOT and PEST analyses online to gauge the opinions of the public
  • Monitoring reviews and comments
  • Responding to comments

Social Media Management

  • Working out and implementing a social media strategy
  • Communication with the target audience and partners
  • Content creation
  • Making posts
  • Community management

Content Creation:

  • Creating relevant and attractive content
  • Creating blog posts and articles
  • Taking videos
  • Setting up podcasts
  • Making infographics

Crisis Communication:

  • Developing protocols, strategies, and plans for digital PR
  • Taking care of emergency situations
  • Preparing documents necessary for communicating with the media
  • Controlling the narrative and leading communication in the right direction
  • Monitoring reputation levels
  • Creating a monitoring system
  • Making an action plan
  • Teaching best practices for crisis communication with clients

Influencer Marketing

  • Collaboration with influencers and bloggers
  • Personalization of the company or brand
  • Popularization of the product or service

Digital Events and Campaigns

  • Planning online PR events
  • Running campaigns
  • Launching products
  • Setting up webinars and virtual press conferences
  • Doing training and competitions

Online PR Campaign Analytics

  • Analysis and monitoring of the effectiveness of digital PR
  • Analyzing the results of activities
  • Media coverage analysis
  • Monitoring social media and website traffic

Online Branding and Positioning

  • Creating a brand identity
  • Demonstrating the unique features of the brand
  • Creating a brand image

The media and digital communication agency ClipArt is one of the leading Georgian companies providing digital PR services. It offers its clients a wide variety of services, guaranteeing that, through correct strategy and actions, information will be spread about the brand, the company will develop an image and improve its reputation, trust in the company will develop or be maintained among the public, and that new potential customers will be attracted to the brand.


Social Media Management

Digital Advertising

Media Marketing

Content Marketing